Partner Project Gets Branded

The Partner Project is one of the biggest and most impactful efforts A Lot of Good has implemented since it began in 2018. Creating partnerships with schools, nonprofits, hospitals and other organizations not only combines strengths, it increases the amount of impact that can be received by those in need.

After years of trying to come up with a logo that captures the love of the partners and the journey the supported family would take, a new logo was finally designed.

Now, A Lot of Good is unveiling the new Partner Project logo.

“When discussing the design elements, it was clear that several things had to be considered” said Marketing Director Tony Cappelli. “First, this is a partnership with two organizations with a lot of love for what they do. Second, this project creates a pathway for a family in crisis to move forward in their situation. We believe this new design displays both very well.”

There are three versions: stacked, horizontal and bug.